PointAbout just released its first private-labeled application, called “DC Alerts”.  This video shows the differences between the regular PointAbout application and the branded version.

The beauty of our branding approach is that it allows your business to quickly & easily “mobilize” your brand across multiple phone platforms, which right now include the iPhone, with BlackBerry and Android in testing, and WindowsMobile, Symbian and others to follow.  We will have BlackBerry released within 2 weeks with other phones rolling out over the next 90 days.

All your business has to do is code to HTML, just like you’ve been doing.  PointAbout takes care of the rest. All of the infrastructure investment you’ve put into your website or web application can be leveraged in the PointAbout application. We pass you the pertinent user information from the phone, including latitude & longitude, city, state & zip, the device ID, accelerometer information, etc.  You can then use this information in your website, which is now “location aware”, because you are sitting inside the PointAbout thin-client springboard.

You also get the added benefit of having the PointAbout Application Gallery included, which vastly increases the stickiness and usefulness of your private-labeled application.  You can filter which applications are included in the Gallery, so complimentary applications can be included to enhance the value of yours.

For more information or to discuss a specific implementation of PointAbout for your business, please Contact Daniel Odio at Daniel.Odio@PointAbout.com or 202.250.3846.